What is the Difference Between Digital Menu Boards and QR Code Menu?

Most of the restaurants are digitalizing their restaurant menus instead of using traditional menu cards. Digital signage shows its impact on how companies are adopting this new trend and doing business in the market.

More and more food chains and restaurants opt for digital menu boards rather than static to traditional menu boards. It is helping in improving their businesses. A huge amount of benefits are associated with the use of digital menu boards. Let’s have a look at some more advantages below –

Advantages of using digital menu boards

  • Easy to change the menu

When you would like to change your restaurant menu, you don’t need to hire a designer for designing your menu card. You don’t need to pay a single penny for designing a new menu card. By adopting digital menu boards, you can easily change the menu by spending a little amount of money. It also makes easy to upload or change menu options at any time you want.

  • Helps to represent your marketing message

Digital menus are very helpful for marketing. It helps to display your marketing message directly. If you are planning to host an event in your restaurant with some special menus, you can easily show it on your digital menu board to grab the customers’ attention.

  • Helps to initiate a contactless digital food menu

Due to the outbreak of the COVID-19 situation, customers prefer safe and contactless customer service. The digital menu board is a safe option and offer contactless access to food menus by customers. By initiating this new trend, you can excel in the sales because when customers can see the menus with pictures, they are likely to order more.

  • Reduces the wait time

With this digital menu board, you can initiate many other options, such as adding fun facts, multimedia pictures, forthcoming events to engage your customers while waiting for their food to arrive on their table. It is the best way to reduce the customers’ perceived waiting time and thereby offer a good dining experience to customers.

  • Initiate quick ordering

The digital menu boards show real pictures of the food items, and therefore, this encourages customers to make a quick decision about what kind of food item you order. They don’t need to read a bunch of words. They can order the food by seeing its pictures. This reduces the waiting time of the customers, and they can initiate a quick order of items.

QR code

On the other hand, QR codes are now used everywhere. Whether it is a shopping mall or restaurant, these are widely used. QR codes can be found in various packaging items, business cards, food items, and so on. The business owners are using it to provide all kinds of information in a way that can easily be accessible to anyone with the help of smartphones.

This QR code stands for quick response code. These are mostly like barcodes. These QR codes are nothing but a way to store important information. The QR can store a lot of information in one single platform.

These QR codes can be scanned easily with the help of smartphones or any specialized apps that are mostly used to read QR codes. They are easy to use and generate. It is the most convenient way to store all kinds of information in one single platform.

Both these platforms are now widely used for inciting contact less customer service. Due to the outbreak of this pandemic situation, most people are now looking for contactless options and. By implanting these digital options, you can attract more customers to your business and win their confidence.

About the author

I, K Prakash, A professional Digital Marketing consultant and an entrepreneur, is renowned for offering cutting-edge strategies to businesses to grow and to strengthen their presence over the web. I have collaborated with several leading brands in the industry and helped them to excel in their niche. Presently, I manage one of the leading and most popular Digital Marketing firm HTSM Technologies along with my adept team. I have spent a decent amount of years in the industry and now can offer my insights to businesses to grow.

I am a self-motivated professional and possess expertise in various fields such as social media management, search engine optimization both online and offline, content marketing and so on. All types of businesses can avail the best-in-class online and offline marketing services through my consultation. I also help businesses in making profitable marketing strategies for small, medium and large size organizations

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